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Our Story



our philosophy

Pimary believes that harmony and inner peace lie closest to the Mother Nature, the basic of life. 

We are proud to work with sustainable and ethical producers which are environmental conscious,

respect for other animal and care about the planet. Sustainability start from our everyday life. 

We are distributing ranges of natural skincare to offer an alternative to nurture your skin with the 

holistic approach, and eco-friendly homeware fora lifestyle that are not compromising the nature. 

Even the smallest step we made is a step towards to create a greener planet.

about Pimary

In 2016, Pimary moved to a hidden greenery in Tai Po. A two-story vintage house was turned into a lifestyle concept space by the hands and supports of an enthusiastic Pimary’s family team, consisting of a herb garden, a lounge area for sharing, an open space showcasing farm-to-face products, sustainable tablewares and homewares, as well as a private space reserved for residence artists/ creators who share Pimary’s belief. The rooftop is the seedbed of originality to embrace everything in nature.

sustainability tell its story

Pimary concept space in the countryside create a unique experience for public. We were invited by more than 40 different press, media, TV and radio prgrammes for interview and share the sustainable philosophy and stories behind our brands. Instead of traditional marketing, we provide a space to expereince and share.

to the city

In 2017, Pimary collaborated with malls and brands in the city, e.g. Eslite, Fastival walk, and Hysan Place to extend our sustainability experience to more customers.

In 2019, Pimary collaborated with The Mills to have our second concept shop in the city.