If You Care, North America

The If You Care brand was created in 1990 and started with unbleached coffee filters. If You Care had the first and only unbleached coffee filters in North America at that time. Parchment Baking Paper and Baking Cups soon followed, both unbleached as well.

If You Care products are produced with a view to reducing the amount of waste in our waste streams. Nothing should remain after the product has been used and properly disposed of. The packaging is made from unbleached recycled cardboard or paper which should be recycled again.